Current Issue
Bulgarian Journal of International Economics and Politics
year 2024 Issue 2
Archive
   

EDITORIAL BOARD

INTERNATIONAL BOARD

   

The BJIEP Editorial Board is committed to open science and free access to scientific publications.

The published texts express their authors’ personal views and opinions and do not necessarily reflect the views and opinions of the Editorial board.

All the texts published in BJIEP:

  • have been checked for coincidences with PlagScan
  • have undergone a double-blind peer-review process with at least two anonymous reviewers.

Prepress and print: UNWE Publishing Complex

 

ISSN (print): 2815-2751

ISSN (online): 2815-2875

2 issues per year

Contact information: 1700 Sofia, Studentski Grad Hristo Botev, blvd. 8-mi dekemvri 18, UNWE, office 2016

e-mail: [email protected] 

Society 5.0 and the Japanese Consumer Behaviour

Author: Konstantin Ivanov

Abstract

The article addresses the behaviour of the Japanese consumer and the impact the country’s gradual shift to Society 5.0 will have on it. The publication is one part of the research conducted on Society 5.0 and its effect on the Japanese business sphere. The aim is to examine current Japanese consumer behaviour using data gathered from the World Bank and different consulting agencies and predict the changes that will occur as technology progresses. The research finds that companies in Japan can attract more customers by implementing virtual and augmented reality, artificial intelligence and other key aspects of Society 5.0. However, further research on the topic will need to be conducted in the following years as humanity has not yet entered Society 5.0 and all of the abovementioned innovations are still in their infant stage.

JEL: D15, D83, M31, M37

Keywords

consumer behaviour, Japan, internationalization, Augmented reality, Virtual reality, Society 5.0, artificial intelligence (AI), online marketing
Download BJIEP.2023.1.04.pdf