The BJIEP Editorial Board is committed to open science and free access to scientific publications.

The published texts express their authors’ personal views and opinions and do not necessarily reflect the views and opinions of the Editorial board.

All the texts published in BJIEP:

  • have been checked for coincidences with PlagScan
  • have undergone a double-blind peer-review process with at least two anonymous reviewers.

Prepress and print: UNWE Publishing Complex


ISSN (print): 2815-2751

ISSN (online): 2815-2875

2 issues per year

Contact information: 1700 Sofia, Studentski Grad Hristo Botev, blvd. 8-mi dekemvri 18, UNWE, office 2016


The Multimodal Construction of Brexit in the Economist (2017 – 2021)


This paper aims to show how and why the Economist constructs the post-Brexit European Union’s (EU) image in a string of commentaries published in the Charlemagne section in the 2017-2021 period. The theoretical concepts that provide the interdisciplinary methodological framework within which the research topic – the exposure of the discursive and cognitive mechanisms whereby the global media of British origin constructs the EU’s image and frames the debate about the EU – is explored encompass social semiotics and critical discourse analysis. The findings suggest that through its interplay of headline and subheading, together with the cartoon and textual body, the Economist holds the assumption that Brexit threatens the cohesion of the EU and prompts the drawing of a new balance of interests.

JEL: Z18


critical discourse analysis, Britishness, Brexit, multimodal metaphor
Download BJIEP.2021.1.08.pdf